Symphony RetailAI's space planning solutions are enhanced through the advanced VR technology of InContext Solutions' ShopperMX platform, enabling retailers to streamline the space planning process and drive more effective use of physical store real estate. The resulting outcome is 5-10% improvement in category performance. "Historically, retailers have found investment in store-layout optimization to be prohibitively expensive," said Pallab Chatterjee, Symphony RetailAI CEO. "However, by virtualizing the process of category- and store-planogram design and testing, Symphony RetailAI and InContext Solutions are able to help retailers create agile store layouts that keep pace with rapidly changing market conditions. In addition to saving time and money building new store environments, retailers see instant and measurable impact through improved category growth and customer outcomes, visualized by easy-to-use overlay analytics on performance." Through this partnership, optimized planograms developed using Symphony RetailAI Store Planning and Optimization are integrated with InContext Solutions' ShopperMX 3D Content & Curation platform to make multi-user virtual reality testing possible.